ECommerce businesses typically face 30% drop-offs on login and address collection steps. Customer Login and Address-Prefilling steps on checkout intends to

Here’s how Cashfree helps eCommerce brands:

  • Reduce cart abandonment at the login and address stages.
  • Streamline the conversion funnel for a seamless purchase flow.
  • Encourage customers to complete their purchases with minimal friction.

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Customer Login

  • Cashfree’s Customer Login allows repeat customers to skip logging in altogether, taking them straight to the address stage. Now, returning customers on Cashfree’s network of over 2500 brands don’t need to log in again. They go directly to the address step.

  • This leads to 50% of customers in the Cashfree network logged in automatically and 2x higher conversion rates compared to traditional login.

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Address Pre-filling

  • The address stage often sees 22% of cart drop-offs due to lengthy forms. Cashfree’s Address Pre-Fill feature reduces this friction by auto-filling address details, boosting order completion .

  • Cashfree’s Address Pre-Fill reduces cart abandonment by auto-filling addresses for returning customers, ensuring quick and accurate checkout using data from 100M+ shoppers.

  • For new customers, entering a pincode fills in 40% of the address fields (city and state), requiring only essential details like name, address line, and email. This simple approach speeds up checkout and reduces drop-offs.

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How it Works ?

  1. Customer logs into the checkout with his phone number. This step is skipped incase, if customer is logged in across any merchant on Cashfree network.

  2. Cashfree now fetches address against this phone number, if address is not available customer can enter address details and proceed

This feature is available as part of One Click Checkout. For activating this product go here

  • Shopify Integration for One Click Checkout
  • Custom Integration for One Click Checkout