External Analytics

Unlock key insights to grow your business

With Cashfree, Checkout is no longer a black box. Track Checkout, Payment Links, and Payment Forms by pushing events to your favorite analytics provider.

Drive better conversions with Cashfree checkout by sending the events to your favorite Analytics provider.

Google Analytics (GA4):

Merchants can add Measurement ID on the merchant dashboard and start receiving events on GA4 dashboard.
Uncover valuable insights powered by Google Analytics.

Add Measurement ID in Developers Section —> External Analytics. Start tracking the events in your GA dashboard.

**Sample GA Dashboard **

You can mark payment events as Conversions on the GA dashbaoard.

Events pushed on Checkout

Event Name	Event meaning
cf_checkout_load	Checkout loaded successfully
cf_checkout_transaction_initiate	Customer initiated a transaction
cf_transaction_success	Transaction completed successfully
cf_transaction_failure	Transaction Failed
cf_retry_checkout	Transaction failed, and the customer was redirected to checkout to retry
cf_return_to_merchant	Customer is redirected to the merchant page.

Events pushed on Payment Link/ Payment Form

Event Name	Event Meaning
cf_pl_load	Payment Link loaded successfully
cf_pf_load	Payment Form Loaded successfully
cf_checkout_initiated	Checkout initiated from Payment Link/Payment Form
cf_purchase_completed	Payment completed successfully

In case you want to send events to your analytics provider and don’t find it in the above list, Please reach out by filling the Support Form.