Payment Analytics

Unlock key insights to grow your business

Payments Intelligence helps you optimize payments, boost sales, and reduce costs. Discover patterns, fix issues, and enhance customer experience to drive growth.

You can access analytics on Cashfree dashboard from here

Payment Analytics

Payment Analytics reveals buying patterns and key customer segments.

• Customer Journey Insights
  Track repeat and new customers’ buying behavior to improve targeting.

  

• Identify High-Value Customers
  Find loyal buyers and potential repeat customers to boost engagement.

  

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Success Rate Analytics

Success Rate shows the percentage of successful transactions. Tracking SR helps you spot payment issues and create a smoother checkout.

Transaction Analytics

• Monitor Success Rates by Payment Method
  See which payment methods work best (e.g., UPI, card) and identify issues.

  

• Detailed Gateway & Method Insights
  Check SR by each gateway to understand and optimize your payment options.

  

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Volume Analytics

Volume Analytics shows how much each payment method contributes to total sales.

• View Payment Volume Across Methods
  Understand which payment types your customers prefer (e.g., UPI or wallet).

  

• Customer Payment Preferences
  Use these insights to adjust payment options based on customer trends.

  

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Event Tracking on Checkout

You can access event tracking on Cashfree dashboard from here

Push key checkout events to your favorite analytics provider to drive better conversions.

Google Analytics (GA4) Integration

Add your Measurement ID in the Developer section under External Analytics on your Cashfree dashboard. Once done, your events will start appearing on GA4 for deeper insights.

Mark important payment events as conversions on GA4 for better tracking.

Checkout events pushed to GA4

Event Name	Description
cf_checkout_load	Checkout loaded successfully
cf_checkout_transaction_initiate	Customer initiated a transaction
cf_transaction_success	Transaction completed successfully
cf_transaction_failure	Transaction failed
cf_retry_checkout	Redirected to checkout after failure
cf_return_to_merchant	Customer redirected back to the merchant page