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Overview of Offers

Create discounts and cashback offers to attract customers, increase average order value (AOV), and boost conversions. Cashfree Payments makes it easy to set up offers for different payment methods, giving customers flexibility and helping drive more sales.
Note
Offers and No Cost EMIs are only available on Cashfree-hosted checkout pages and plugins, not on merchant-hosted checkout pages.

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Why Use Offers?

  • Boost Sales: Increase AOV and conversion rates.
  • Attract New Customers: Discounts and cashback offers capture attention, especially during shopping seasons.
  • Encourage Prepaid Payments: Offer incentives for UPI, cards, or net banking to reduce COD.

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Types of Offers

  1. Seasonal Offers: Drive sales around festivals and sale days.
  2. Payment Method Offers: Offer discounts for specific payment types like UPI or cards.
  3. Product/SKU-Level Offers: Target specific products to clear inventory or promote new items.
  4. Hidden Coupons: Provide exclusive discounts to select customers (e.g., loyal customers, cart abandoners).

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Setting Up an Offer

  1. Access Dashboard: Go to Payment Gateway Dashboard > Offers > Create New Offer. Create New Offer
  2. Enter Details: Add a Title, Offer Code, and Description. Offer Details
  3. Set Timeline: Define start and end dates, and add terms. Offer Timelines
  4. Discount Type: Choose a flat or percentage-based discount, and set a maximum discount amount if needed. Discount Type
  5. Select Payment Methods: Choose eligible payment modes, banks, or card types, then click Create to finalize. Payment Methods
  6. Manage Offers: Enable, disable, or edit offers in the Offers section. Offers Management

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Customer View of Offers

Eligible offers appear at checkout, allowing customers to select and apply them easily. The discount applies directly to the total. Checkout Offers Shown

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No Cost EMI Overview

No Cost EMI lets customers split payments into monthly installments without interest, with merchants covering the interest cost.

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Benefits

  • Increased Sales: Appeals to price-sensitive customers.
  • Higher Conversion: Reduces upfront cost barriers.
  • Competitive Advantage: Differentiates your business with flexible payment options.

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Setting Up No Cost EMI

  1. Access Dashboard: Log in to Cashfree Payments, go to Offers, and select Create No Cost EMI.
  2. Enter Details: Add a Title, Offer Code, and Description.
  3. Set Timeline: Define the start and end dates.
  4. Choose EMI Options: Select Credit or Debit Card EMI, participating banks, and duration (e.g., 3, 6, 9 months).
  5. Set Transaction Limits: Limit the number of times the offer can be availed.
  6. Activate: Ensure the offer is active for customers.

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Customer View of No Cost EMI

At checkout, customers select No Cost EMI, pick their bank and duration, then proceed with payment. The total is divided into monthly installments without interest.

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Important Notes

  • Merchant Responsibility: Merchants cover the interest cost as an upfront discount.
  • GST on Interest: Some banks may still charge GST on the interest component.
  • Bank Partnerships: Ensure agreements with banks are in place before enabling No Cost EMI.